After three weeks in release, “Rum Diary” has only hit $12.4 million domestically, which means that it’s not just Kansas avoiding the film in droves; it’s also all those “intelligent” big city people.
The average price for a movie ticket in 2010 was $7.89 (and no doubt higher in the cities). The math is simple and makes clear that fewer than 2 million Americans have purchased “Rum Diary” tickets. In the City of New York alone there are 8 million people. Los Angeles County has nearly 10 million “intelligent” residents. What does that tell you?
Depp can trash Kansas (total population 2.9 million) all he wants, but it’s probably safe to say that when you add up the population of every big city in America, about 90% of those “intelligent” folks are not purchasing “Rum Diary” tickets.
Leftist Hollywood doesn’t need Middle America to create hits; they need not a single bitterly clinging Red Stater to cross the $100 million mark . 15 million people will bring your box office haul to $120 million, and if you can’t hit that in a country where over 62 million people voted for Barack Obama, the problem is in your own backyard.